Gmail turned 5 years old yesterday (and still considered to be in beta testing.)
On September 26, 2006 Facebook was opened to everyone of ages 13 and older with a valid e-mail address. In less than 3 years it now has 175 million users.
Twitter was opened to the public in March of 2006 and is currently growing at 1382%.
The Blackberry smartphone was released in 2002 and now has 21 million subscribers.
Technology is changing how we interact as a society, how we process information and how we think. In other words, we are a completely different society than we were on September 10, 2001. That's not even including the social trauma impact we felt in this country the next day. I’m just looking at the technological impact.
Where are you in the transition of society?
When I hear employers talking about having to adjust to employees having “cell phones” I cringe at how slow they are adopting to the changes going on around them. I have witnessed technology speakers asking their audience members to turn off phones and laptops during their presentations. I see savvy business leaders refusing to blog, get involved in social media online and claim to be cutting edge because they have a static page on LinkedIn.
Business executives in this country need to be using the technology available to them to revamp, retool and reposition their businesses in these dormant economic times. Instead of wring hands and gnashing teeth wondering where the next order is coming from, focus on what this time is presenting you with: the best opportunity to recreate your business without losing significant market share.
Traditionalists moan and wail over the loss of how things were.
People leading organizations at the top of their industries resist change because the are the best at the old rules.
Innovators always create and embrace change because they believe life should never settle into a rut.
It was brought to my attention from a twitter colleague that Gmail is still considered to be in beta testing five years into the process. It got me thinking; as rapid as life is changing, aren’t we living in a state of constant beta? With Gmail, facebook and twitter all less than five years old, what changes do the next 5 years have in store for us? Life in beta indeed.
My view on live is I'd rather have life in beta than life in boring. You can quote me on that.
Showing posts with label executive. Show all posts
Showing posts with label executive. Show all posts
Monday, April 6, 2009
Monday, March 23, 2009
Business as Usual ? Never Again
Nothing will be the same after the recession as it was before the recession. Consumers habits will be different, technology will be different, controls will be different, regulations will be different, and attitudes toward work, money, trust, loyalty, leadership and borrowing will be different.
Are you positioning yourself for a different market place?
I hear many business owners and executives hoping to gut out the recession and emerge on the other side intact, planning on operating their businesses just as it was prior to the credit crunch, and economic disaster we are calling a recession. That would be detrimental to the future of your business, and could even be deadly. You must reposition.
Permission marketing such as through social networking and blogging and building permission email lists are going to replace cold calls and prospecting. Buyers don't want to be bothered with the process, there are too many sales people knocking on their doors, and the buyer just wants to find the expert they can rely upon.
Are you building your permission assets? Are you getting involved in social networks? Are you taking your sales people out of leads groups and putting them into research mindsets for the blog they should be creating?
Consumers are going to be looking for the most knowledgeable people to talk to and work with. They are searching for someone they can trust. The expectation of finding the trusting supplier, retailer, professional is along the lines of hitting the lottery. It doesn't keep people from trying, but their expectations of finding a winner is quite low. How are you positioning yourself to be that "expert"?
These are just a few of the areas businesses should be working diligently to reposition themselves, and out-position the competition. If you thought the gloves were off before the recession in dealing with competitors; you ain't seen nuttin' yet!
Are you positioning yourself for a different market place?
I hear many business owners and executives hoping to gut out the recession and emerge on the other side intact, planning on operating their businesses just as it was prior to the credit crunch, and economic disaster we are calling a recession. That would be detrimental to the future of your business, and could even be deadly. You must reposition.
Permission marketing such as through social networking and blogging and building permission email lists are going to replace cold calls and prospecting. Buyers don't want to be bothered with the process, there are too many sales people knocking on their doors, and the buyer just wants to find the expert they can rely upon.
Are you building your permission assets? Are you getting involved in social networks? Are you taking your sales people out of leads groups and putting them into research mindsets for the blog they should be creating?
Consumers are going to be looking for the most knowledgeable people to talk to and work with. They are searching for someone they can trust. The expectation of finding the trusting supplier, retailer, professional is along the lines of hitting the lottery. It doesn't keep people from trying, but their expectations of finding a winner is quite low. How are you positioning yourself to be that "expert"?
These are just a few of the areas businesses should be working diligently to reposition themselves, and out-position the competition. If you thought the gloves were off before the recession in dealing with competitors; you ain't seen nuttin' yet!
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