Business as Usual ? Never Again

Nothing will be the same after the recession as it was before the recession. Consumers habits will be different, technology will be different, controls will be different, regulations will be different, and attitudes toward work, money, trust, loyalty, leadership and borrowing will be different.

Are you positioning yourself for a different market place?

I hear many business owners and executives hoping to gut out the recession and emerge on the other side intact, planning on operating their businesses just as it was prior to the credit crunch, and economic disaster we are calling a recession. That would be detrimental to the future of your business, and could even be deadly. You must reposition.

Permission marketing such as through social networking and blogging and building permission email lists are going to replace cold calls and prospecting. Buyers don't want to be bothered with the process, there are too many sales people knocking on their doors, and the buyer just wants to find the expert they can rely upon.

Are you building your permission assets? Are you getting involved in social networks? Are you taking your sales people out of leads groups and putting them into research mindsets for the blog they should be creating?

Consumers are going to be looking for the most knowledgeable people to talk to and work with. They are searching for someone they can trust. The expectation of finding the trusting supplier, retailer, professional is along the lines of hitting the lottery. It doesn't keep people from trying, but their expectations of finding a winner is quite low. How are you positioning yourself to be that "expert"?

These are just a few of the areas businesses should be working diligently to reposition themselves, and out-position the competition. If you thought the gloves were off before the recession in dealing with competitors; you ain't seen nuttin' yet!